New York, NY (February 25, 2026) – The DBC Industry Calendar™ is relaunching as a free site, expanding access for the ad, marketing and insights industries. Originally launched by DBC in 2022 to help the industry more easily discover relevant events and awards – and plan them more effectively – the platform is now removing its paywall to address the cluttered event landscape driven by the growth of webinars and online events.
Users can now access the site with free registration to view all events and awards in the advertising, marketing and insights industry by month, or search events and awards by subject matter. Users can also identify the best dates for programming a conference or webinar to avoid conflicting with a competing event, and then submit that event for listing on the Calendar.
“The Calendar was developed to serve as a coordinating utility for the industry to not only find events and awards of interest in one place, but also to help better program dates so that there is less competitive conflict,” says Bill Daddi, president of DBC. “However, it is still not uncommon to have six or seven competing events on the same day, or multiple award submission deadlines all in the same week. We are opening the site to all in the industry so that it can better fulfill its mission and ensure that each of these events and awards can fully engage with the audiences they want.”
The ANA, 4As, IAB, ARF, RAB, Geopath, Greenbook, Digiday and Cynopsis all joined The DBC Industry Calendar at launch as Charter Members.
For more information on The DBC Industry Calendar, please visit: www.industrycalendar.com.