How to Build a Smarter Event Marketing Budget for 2027
Q4 planning requires marketers to justify every dollar, and event spend faces the toughest scrutiny. Before committing resources to the 2027 calendar, […]
Category: PR
DBC GEO Audit: Data Clean Rooms
Next up in our GEO series – which examines how companies across different adtech categories appear in AI search – is Data […]
Navigating the AI Era in AdTech – Takeaways from U of Digital’s AI Accelerator
Written by Luke Gillespie SVP at DBC In the fast-paced world of adtech, taking complex technologies and translating them into clear, compelling […]
5 Things You Need to Know from MuckRack’s State of PR Report
MuckRack’s State of PR Report serves as a pulse check on where the industry is headed. This year’s report paints a picture […]
Pitch Perfect: Writing a Pitch in the AI Era
AI is constantly being incorporated into day-to-day work. In the PR industry, AI is accelerating research, helping identify industry trends, and organize […]
DBC Industry Calendar™Launches Calculator to Optimize Conference Budget Planning
New York, NY, July 21, 2026 – The DBC Industry Calendar™ has launched the Event Budget Calculator, a strategic tool designed to help marketing […]
On World PR Day, How Our Team Got Here
Today is World PR Day, an annual celebration of the work PR and communications professionals do around the globe. It got me […]
DBC GEO Audit: Supply-Side Platforms
AI search is changing how companies are discovered including adtech. To understand how ad tech companies are stacking up on AI search, […]
The AI Playbook Every B2B Marketing Team Needs
By now, most B2B marketers have experimented with AI. They use platforms like ChatGPT to draft emails, summarize long-form reports, brainstorm blog […]
Cannes Conclusions 2026: Agentic AI, Creators and the Croisette Heat
Another year, another whirlwind week on the Côte d’Azur. Stepping back onto the Croisette this year felt like a homecoming, albeit one […]