Pitch Perfect: 4 Habits That Won’t Come Back to Haunt You
You’ve found the right reporter, crafted a timely pitch and written an attention-grabbing subject line. You hit send. Then you wait. And […]
Category: PR
Where Influencer Marketing Platforms Rank on the GEO Scale
Next up in our GEO series – which examines how companies across different adtech categories appear in AI search – is Influencer […]
AWNY 2026 Takeaways: What’s Hot and What’s Not
Another Advertising Week New York (AWNY) is in the books, leaving the DBC team with plenty to unpack after four days of panels, […]
Your Next Big Media Opportunity May Not Be in the Newsroom
It’s no secret that the way people consume media has changed over the past few years. While traditional media continues to be […]
DBC GEO Audit: Commerce Media Platforms
Next up in our GEO series – which examines how companies across different adtech categories appear in AI search – is Commerce […]
How to Build a Smarter Event Marketing Budget for 2027
Q4 planning requires marketers to justify every dollar, and event spend faces the toughest scrutiny. Before committing resources to the 2027 calendar, […]
DBC GEO Audit: Data Clean Rooms
Next up in our GEO series – which examines how companies across different adtech categories appear in AI search – is Data […]
Navigating the AI Era in AdTech – Takeaways from U of Digital’s AI Accelerator
Written by Luke Gillespie SVP at DBC In the fast-paced world of adtech, taking complex technologies and translating them into clear, compelling […]
5 Things You Need to Know from MuckRack’s State of PR Report
MuckRack’s State of PR Report serves as a pulse check on where the industry is headed. This year’s report paints a picture […]
Pitch Perfect: Writing a Pitch in the AI Era
AI is constantly being incorporated into day-to-day work. In the PR industry, AI is accelerating research, helping identify industry trends, and organize […]