New York, NY, July 21, 2026 – The DBC Industry Calendar™ has launched the Event Budget Calculator, a strategic tool designed to help marketing teams accurately forecast conference attendance costs and maximize their event investments.
In a single, unified interface, subscribers can estimate the total cost of attending conferences as the tool aggregates the costs of passes, sponsorships, flights, lodging and daily expenses across the events selected by the user. As events are added, the calculator automatically tracks cumulative spending against user-defined annual event budgets, providing a real time view of remaining funds and making it easier to compare opportunities before committing to additional events.
With event attendance representing one of the largest line items in many marketing and sales budgets, teams are increasingly challenged to prioritize which events will deliver the greatest business value, while managing the rising travel and registration costs. The Event Budget Calculator brings budgeting directly into the conference planning process as users navigate the Industry Calendar to build their annual conference strategies.
“Marketers aren’t just deciding which events to attend, they’re deciding how to maximize the impact of each event as they face increased pressure to justify every dollar spent,” says Bill Daddi, president of DBC. “The DBC Industry Calendar has always helped advertising and marketing professionals identify the right opportunities. By integrating budgeting directly into the platform, we’re making it simpler for teams to evaluate costs, compare options, and build an event strategy that aligns with their business goals.”
The Event Budget Calculator builds on the DBC Industry Calendar’s relaunch as a free resource earlier this year. Featuring more than 650 events and awards slated for 2026, with new listings added weekly, the platform enables subscribers to discover industry events, organize annual event plans and now forecast the investment required to attend them–all in one place.
For more information on The DBC Industry Calendar, please visit www.industrycalendar.com.