Next up in our GEO series – which examines how companies across different adtech categories appear in AI search – is Data Clean Rooms. (See here for our SSP report from last month)
For this report, DBC analyzed 25 prompts a CDO, measurement lead, or media strategist would realistically ask ChatGPT when evaluating data clean rooms for audience collaboration, measurement, and privacy-safe activation. We tracked which vendors were named, how often, in what order, and the framing used to describe them.
The result? A ranking of which clean rooms are winning the GEO battle.
Download the report below to see the leaderboard.