AI search is changing how companies are discovered including adtech.
To understand how ad tech companies are stacking up on AI search, we’re launching a new GEO series examining how different categories in adtech appear. This month’s category is SSPs.
For this report, DBC analyzed 25 prompts a publisher, ad ops lead, or revenue strategist would realistically ask ChatGPT when evaluating supply-side platforms. We tracked which SSPs were named, how often, in what order, and the framing used to describe them. The result is a snapshot of which SSPs are winning the GEO battle for publisher mindshare.
The result? A ranking of SSPs appearing most often and a clearer picture of who’s building a share of voice in generative search.
Download the report below to see the leaderboard.